Solve what matters

The hard part
is where
we work.

It's tempting to avoid the crux of the problem, but that's where we like to dig in. We offer AI strategy, operations, and executive coaching for leaders who need real, impactful solutions, not just another recommendation.

Work with us

What we do

Our three focus areas.

We don't spread thin. We go deep in three areas where the right call changes everything that comes after.

AI Strategy & Transformation

Business transformation is no small task. We break down your team's workflows to find which AI bets actually make sense for your business, then build a real plan to start shipping improvements and make an immediate impact.

Strategy & Operations

The modern workplace has to solve for both AI and people. We sit down with you to balance and optimize your resources, then map a clear path to growth. Our focus is growing your business, not cutting expenses.

Executive Coaching

Sometimes the problem isn't AI or your operations, but it's something else. You don't need frameworks. You need someone who's faced the crux firsthand and can help you think clearly about what you're up against. Direct, honest, no corporate coaching-speak.

Why workcrux

Most AI advice is noise.

Every vendor has a roadmap. Every consultant has a framework. None of that starts with your actual problem.

We focus on driving value instead. Our clients are passionate people, busy running their businesses. They don't have the time or energy to track a fast-moving AI landscape, and they shouldn't have to.

That's where we come in. We sit down with you to make the right calls about how to leverage AI and the team you already have, and grow your business to new heights.

Let's talk

How we work

We don't just advise.
We deliver impact.

After working with workcrux, your team and your business should be measurably better off: new efficiencies, resources freed to reinvest, and growth at an accelerated pace.

Start with the crux

We get to the root of the problem fast, then make sure every objective we set is aimed squarely at its crux, the part that actually changes the outcome.

Work at the right speed

Some problems need two weeks of intensive work. Others need a two-hour call every month. We don't focus on selling hours. We focus on delivering valuable outcomes.

Say what we actually think

We stay open, honest, and constructive. You'll always know where we stand, so we can work the problem together and reach the outcome you're after.

Stay close until it sticks

Recommendations that don't get implemented aren't valuable solutions. We stay involved through the moment it actually works, not just the moment it's presented.

Get access
to everything.

About

Who you'll be working with.

Workcrux was founded by Mark Lyman. As Chief of Staff to multiple executives, he's been close to the hardest, highest-stakes decisions and learned how to drive tangible value in an increasingly complex, fast-shifting world.

That experience shapes how we work. We don't come in with rigid frameworks. We come in with the ability to figure out what's actually going on, and the judgment to know what to do about it.

We work with individuals and organizations at inflection points. Right now that's mostly AI. Tomorrow it'll be whatever's next. Whatever the problem, its crux is always the part where help is needed most.

Mark
Lyman

Founder, workcrux

Chief of Staff to multiple executives

MBA with an emphasis in Strategic HR and Operations

Leadership coaching and 360-degree feedback certifications

Based in St. George, Utah. Works with clients globally

Facing hard problems?

Let's figure
them out.

Tell us what's stuck, and we'll tell you how we can help.